The Intangibles
3 min readOct 20, 2019
We crave simplicity.
In everything we do, every aspect of decision making, we seek the defined, known information that guides us to the truth. The truth allows us to act, choosing the option that is indisputably correct, given what we know.
But the truth is complicated.
Rarely in life is a decision actually, behind the curtain, so simple. Even framing behaviour as a decision is…